Enterpreneurship & Family Business – Post Graduate Certificate in Management
Ocean Breeze, Hilton Head Island, SC, 29926
  • Mon - Sat 9.00 - 19.00. Sunday CLOSED
  • ( 800 ) 489 6589
  • icon Mon - Sat 9.00 - 19.00. Sunday CLOSED

Shri Dharmasthala Manjunatheswara
Institute For Management DevelopmentApproved By


The young India is unshackling itself from the safe and secure practice of working for someone else and working for a salary. In the last decade, the number of start ups which erupted surpass the combined number of them in the 6 decades before them. Technology, sustainability, environment, data analytics, retail, logistics, innovation and many other enabled areas have become the experimenting ground for the energetic youth of India who now are making their mark across the world.
India is also known for its long history of famous business families and vast number of large and small family businesses, which constitute over 65% of all businesses in the Nation.

SDMIMD is introducing this PGCM program exclusively designed to cater for the aspirants for entrepreneurship, including for those who have grown up in a family business environment.

The program aims to impart knowledge and provide opportunity for practicing concepts, theories and principles of management followed by rigorous engagement by domain experts from the entrepreneurial ventures, funding agencies and practitioners.

SDMIMD will be partnering with M/S Silicon Road., a USA and Mysore based start-up ideation, venture capital and accelerator organization founded by Mr. Sid Mookerji, a well- known Mysore & Atlanta, USA based serial entrepreneur.Objectives Of The PGCM Entrepreneurship And Family Business Program

  • To help and nurture the flowering of the business idea in the mind of the learner into a sustainable business venture
  • To prepare the learner for owning and managing his/her own business venture
  • To transform an entrepreneurship aspirant into a well-informed, ambitious business founder who is confident of facing the real world of business and entrepreneurship.

About M/S Silicon Road.

  • M/S Silicon Road is based at Atlanta, USA and Mysore, founded by Mr. Sid Mookerji, a serial entrepreneur. Silicon Road is an end to end Retail and Food Tech startup and innovation ecosystem that supports aspiring entrepreneurs with training, workshops, mentoring, funding, industry & investor connects
  • Silicon Rd. conducts regular training program, accelerator workshops, events and enables funding of business ideas in retail, E-commerce and food technology.
  • Silicon Road’s network comprises of experienced and energized set of professionals and experts who are committed to helping entrepreneurs succeed and scale their businesses.
  • Silicon Road has partnerships with Retail & FoodTech corporates & academic institutions, and organizations such as TiE. These partnerships have resulted in Silicon Road organizing key entrepreneurial events to help enable and make innovation accessible to entrepreneurs


Explore your future with SDMIMD Enquire now

Highlights Of The PGCM-Entrepreneurship And Family BusinessPost Graduate Certificate in Management (PGCM), an AICTE, Govt. of India approved One-Year plus rigorous and demanding program offered by the SDM Institute for Management Development Mysore for aspirants looking for career growth and path to setting up own business. We look forward to have,
  • Aspirants with work experience
  • Those aspiring to manage their family business

  • Fresh graduates from any UGC recognized discipline

  • Entrepreneurial aspirants with business ideas

    The program aims to impart relevant managerial principles, theories, cases studies and opportunities to interact with the experts and senior corporate leaders. The program construct gives direction for,

  • Creating future leaders who are Indian in ethos and global in relevance
  • Developing relevant communication skills,
  • Providing opportunity to reach one’s full potential as a management professional
  • Developing the confidence and elan to effortlessly execute the chosen tasks with creativity and resolve.
  • Understand situational leadership by analyzing admired case studies
  • Developing competency to handle change and create value for oneself and the stakeholders

    For 15 Months Full-time PGCM program has 72 credits distributed in 5 Terms and has 750 teaching hours including Socially Relevant Project, Study Abroad Program, and Immersion Program.

    PGCM Entrepreneurship & Family Business specialization students will be studying the Core Course(s) detailed in Terms I to IV which are mandatory along with the specific Course(s) listed below in each of the identified terms. The program structure ensured the student to be with the specialization right from the commencement of the PGCM program.

  • Core CoursesSpecialization Specific CoursesCore Courses Team I

    • Financial Reporting and Analysis
    • Marketing Management
    • Human Resources Management
    • Information Technology for Management
    • Business Data Analysis
    • Organization Behaviour
    • Business Communication
    • Essentials of Business Analytics

    Core Courses Team II

  • Corporate Finance
  • Costing for Decision Making
  • Marketing Research Methods
  • Operations Management
  • Economics (Micro + Macro)
  • Management Information Systems
  • Business in Global Markets
  • Social Relevant Project at NGO / OrganizationCore Courses Team III
  • Workplace Learning & Development
  • Business Ethics & Corporate Social Responsibility
  • Project Management

    Term I

    • Entrepreneurship Primer I

    Term II

  • Introduction to Family BusinessTerm III
  • Entrepreneurship Primer II
  • Business Model Strategy (Customer Development Model, Business Model Development, Value Proposition Development, The Lean Startup Process, Product Management)
  • Design Thinking (Elements & Applying Design Thinking Principles)Term IV
  • Growth Hacking Techniques & Smart Scaling, Case Studies
    Pitch Doctoring (Storytelling, Pitching to Investors); Shark Tank

  • Fund Raising Process (Bootstrapping to Series ‘X’)
  • Legal Process – Managing Trademarks, Copyrights, Patents, Intellectual Property Rights (IPR), and Legal issues, Legal Documents for Fund RaisingDissertation ProjectThe program will end with 3 Month immersion program to be undertaken by the students from August 2022 to October 2022. The dissertation will be directly related to the specialization vertical chosen. The award function for students who complete the program successfully will be held in November 2022.Contact For More DetailsFor clarification and information about the specialization in Investment Banking, please contact:Dr. Sunil M.V.
    Assistant Professor – General Management
    SDMIMD Mysore
    Mobile: 9986439832
    Email: sunilmv@sdmimd.ac.inMr. Sanjay Srinivasmurthy
    Director – Operations
    Silicon Rd Inc., Mysore
    Email: sanjay@siliconroad.vc

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