Business analytics specialization – Post Graduate Certificate in Management
Ocean Breeze, Hilton Head Island, SC, 29926
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Shri Dharmasthala Manjunatheswara
Institute For Management DevelopmentApproved By


Learn Industry-Relevant Skills And Build A Rewarding Career In Business AnalyticsSignificance Of Business Analytics“Information Is The Oil Of The 21st Century And Analytics Is The Combustion Engine.”– Peter Sondergaard, Gartner Research.
With the widespread proliferation of IT applications in business, a humongous amount of data is being generated each day. Technologies such as RFID, GPS, Social Networks, IoT, Mobile Apps are enabling rich tail of micro-level data pertaining to employees, suppliers, customers, and their behaviour. The huge amount of available data presents many new opportunities for analysis and requires new approaches to handle them.

Business Analytics basically refers to the organisation’s ability to collect, maintain, organise and analyse data to improve business performance. In addition to the regular querying system, which is primarily transaction-oriented, a plethora of powerful analytical, mining, and visualisation tools have evolved and is facilitating the extraction of strategic insights from massive repositories. These technological tools and techniques are aiding organisations in getting historical, current, and predictive insights of their operations to make the right decisions at the right time.

Companies across sectors and types, are increasingly adopting analytics and investing hugely on it to solve their business problems. The wide adaption has given impetus to the analytics industry and is creating enormous job opportunities.As per a report by Allied Market Research, the Global Big Data and Business Analytics Market is expected to grow at a CAGR of 10.9% to reach $420 Billion by 2027.SDMIMD’s Edge For Learning Business Analytics

  • State of the art infrastructure and learning resources.
  • Internationally accredited academic processes.
  • Student exchange program with 16 reputed international institutions
  • Industry-relevant curriculum with hands-on exposure
  • Tie-up with European Business Analytics Institute
  • Dual Certification – PGCM from SDMIMD and Professional Diploma from All India Management Education (AIMA)


    Business Analytics Institute (BAI) is based in France and is dedicated to helping managers to improve organizational decision-making ability by leveraging both human and machine intelligence. The institute offers a wide range of training and consulting services to meet market demand: e-learning and digital content, one-day Master Classes in the major European capitals, white-label modules for corporate and executive education, and a Summer School. BAI’s expertise focuses on managerial decision-making practices, digital transformation, machine learning, and artificial intelligence.

    The All India Management Association (AIMA) is the apex body for management in India with over 38000 members and close to 6000 corporate /institutional members through 66 Local Management Associations affiliated to it. AIMA was formed over 60 years ago and is a non-lobbying, not for profit organisation, working closely with industry, Government, academia and students, to further the cause of the management profession in India
    ( Analytics SpecializationPGCM students with Business Analytics specialization will be studying the Core Course(s) detailed in Terms I to IV which are mandatory along with the specific Course(s) listed below in each of the identified terms. The program structure ensured the student to be with the specialization right from the commencement of the PGCM program.Core CoursesSpecialization Specific CoursesCore Courses Team I

    • Financial Reporting and Analysis
    • Marketing Management
    • Human Resources Management
    • Information Technology for Management
    • Business Data Analysis
    • Organization Behaviour
    • Business Communication
    • Essentials of Business Analytics

    Core Courses Team II

  • Corporate Finance
  • Costing for Decision Making
  • Marketing Research Methods
  • Operations Management
  • Economics (Micro + Macro)
  • Management Information Systems
  • Business in Global Markets
  • Social Relevant Project at NGO / OrganizationCore Courses Team III
  • Workplace Learning & Development
  • Business Ethics & Corporate Social Responsibility
  • Project ManagementTerm I
    • Entrepreneurship Primer I

    Term II

  • Introduction to Family BusinessTerm III
  • Entrepreneurship Primer II
  • Business Model Strategy (Customer Development Model, Business Model Development, Value Proposition Development, The Lean Startup Process, Product Management)
  • Design Thinking (Elements & Applying Design Thinking Principles)Term IV
  • Growth Hacking Techniques & Smart Scaling, Case Studies
    Pitch Doctoring (Storytelling, Pitching to Investors); Shark Tank

  • Fund Raising Process (Bootstrapping to Series ‘X’)
  • Legal Process – Managing Trademarks, Copyrights, Patents, Intellectual Property Rights (IPR), and Legal issues, Legal Documents for Fund RaisingDissertation ProjectThe program will end with 3 Month immersion program to be undertaken by the students from August 2022 to October 2022. The dissertation will be directly related to the specialization vertical chosen. The award function for students who complete the program successfully will be held in November 2022.Contact For More DetailsFor clarification and information about the specialization in Investment Banking, please contact:Dr. Sunil M.V.
    Assistant Professor – General Management
    SDMIMD Mysore
    Mobile: 9986439832
    Email: Sanjay Srinivasmurthy
    Director – Operations
    Silicon Rd Inc., Mysore

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